Tea Cup and Saucer

A Secret That Was Kept For A Hundred Years

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Koli: The Legendary Pain Relief Formula

In 1948, Chinese physician Chen Lu He (陈陆和) travelled from China to Singapore with aspirations of making a living in the city state. Master Chen brought few belongings with him – only enough money to survive for a few months, and a dozen bottles of his grandfather’s renowned pain relief treatment.

 

To make ends meet, Master Chen started a makeshift Chinese medical practice by setting up a table on the street where he lived. He treated all sorts of ailments, but it was his grandfather’s powerful and fast-acting pain relief remedies that brought his small practice to prominence. Soon, everyone from soldiers to sportspeople, martial artists, coolies and housewives were queueing up to have their aches and pains eliminated by Master Chen. Because of the treatment’s amazing potency, local Hokkien and Teochew clans gave the treatment a dialect name, “够力” (gao lat).

 

Master Chen’s pain-relieving formulation of traditional Chinese herbs has remained a family secret for over 100 years. Now, this miracle remedy is available as a convenient, easy-to-apply pain relief plaster.

 

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够力祖传缓解痛秘方

 

1948年, 中国陕西医师陈陆和带着满腔热忱和憧憬从中国移居新加坡.除了仅能维持数月的生活费与十多瓶其祖父研制的著名止痛配方, 陈医师几乎没有任何的傍身物品。

 

为了尽快解决生存问题,陈医师在其住处附近的街边开始摆摊行医。他治疗各种病痛,因其祖父的止痛配方功效显著而开始小有名气。从士兵到运动员, 武术家,体力劳动者与家庭主妇们都慕名而来寻求陈医师为他们消除疼痛。由于治疗的神奇功效,新加坡当地的福建与潮州会馆为其命名Gao Lat,意为“够力“。

 

陈医师使用的中草药止痛配方是其家族流传百年的秘方。目前,患者已经可以通过使用便捷的止痛胶布来感受这种神奇的治疗方式。

Master Chen Lu He

Born in a family of physicians. The youngest among 5 siblings. Master Chen skills set was taught solely by his grandfather, who was a renowed barefoot doctor in Shaanxi. His pain relief formula was pass down by his grandfather on his deathbed. 

The Logo

Taking inspirations from the 1940s of Singapore during the Japanese occupations. The logo reminiscent the idea of strength and power, overcoming the pain and strive for better well being. The thumbs up suggest the effectivenss of this plaster

The Label

The label design suggested the strength of the medicine and the effectiveness it possesses. Using the dialect '够力' gao lat as the main shoutout, it resonance with Singapore early days Teochew & Hokkien clans, who coined this name. 

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